About the First Hungarian Fruit Processing and Fruit Juice Producing Company (ELMA)

One of the leading producers and distributors of fruit juice in Hungary today ELMA is a fully privately owned company.

Headquartered in Érsekhalma, a small village in southern Hungary, ELMA has been producing fruit juice in carton boxes and apple concentrate under the "Hey-Ho fruit juices" brand since 1986. Its activity follows the traditions of this region, since fruit growing goes back to several hundred years. Mainly apples grow in ELMA’s nearly 300-hectare orchard, part of which ELMA sells for direct consumption. Main business activity is not selling apples, but producing apple concentrate and “Hey-Ho fruit juice" products.

More than 30 million litre fruit juice is sold annually which divides into 30+ SKU’s. Although the majority of its sales are domestic, it has business relations in many countries including Croatia, which is one of the biggest export partners.

Landmarks

  • In 1986, ELMA was one of the firsts in Hungary to market fruit juices that comply with modern quality requirements, are made without preservatives and are packaged using antiseptic methods (which prevents the growth and reproduction of various microorganisms). Hey-Ho product family in the traditional 1 litre cartons soon became popular nation-wide.
  • In 1996, the two-litre, family-sized fruit juices in flip-top cartons were launched, which was the first carton format of this kind in Hungary.
  • In 1997, ELMA rolled out our 0.33 litre packaging targeted the out-of-home market.
  • The new premium product family was first packed in elegant cartons in 1999.
  • In the spring of 2000, our 0.2-litre product family had been widened with more flavors. Later that year, the two-litre fruit juice was redesigned. The same year ELMA introduced and deployed the ISO and HACCP quality control methods.
  • In 2003, the whole portfolio underwent a major redesign, and the receipes have been updated, as well. ELMA introduced the dwarf characters as mascots also this year.
  • In 2005, ELMA released a PET line into the market with the Ice-tea and a special niche product: 60% apple juice mixed with sparkling water called “Almafriss” (Applefresh).
  • In 2006, ELMA replaced its premium line with the classic products, which does not only include high fruit content drinks, but 100% fruit juices, as well.
  • In 2008 we have changed our 20 year old logo to a new and fresh one. This year we renewed our 12% 1 liter brand with new packaging, design, and cap called Hey-Ho SLIM. Additionally we changed logo and cap on the Classic family as well.

Recipe of Quality

A careful selection has been made to the fruits to present you the best quality. Thanks to the aseptic production process, our products do not contain any preservatives.

Due to the applied SIG Combibloc technology, the fruit juice stays fresh and del.icio.us. The quality of production is controlled by ISO and HACCP standards.